How can Facebook Help my Business?
What is facebook? Facebook is a social networking site that started for just college students and in the last year has spread like wildfire among 20, 30 and even 40 somethings. Unlike MySpace, the site is kept clean with each user having some but not total control of where she puts her pictures, videos, blog, friend lists and groups.
How can Facebook help my business? The beauty of Facebook is that you can be very precise in targeting. You can send a banner-like ad to just people in one company, town, particular interest or all of the above. I am actually surprised more companies big and small are not taking advantage of the facebook crowd. There is little ad clutter at this time. It is also wise to set up your company on Facebook so that you can keep “friends” in-the-know. However, the real plus of Facebook is figuring out how to create an application that your customers/niche following will enjoy.
Facebook Bottom Line: Unless you are targeting Adults 73+ I suggest you have a strong, authentic presence on Facebook both creating an account and using social ads. The key to Facebook is to be real, share useful info and keep your audience within Facebook when you speak with them. In plain English, if you advertise and post a link, send them to your company/product Facebook page rather than to your traditional Web Site.
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